Is Humour Right for Your Brand?
72% of consumers say they would choose a brand that uses humour over the competition.*
In two words: humour sells. And it's as effective in B2B as B2C marketing.
So it is right for your brand? Just answer 10 quick-and-easy questions on the subject and I'll send you my Five-Part Course in Humour & Marketing, absolutely free.
* Source: Oracle Survey, June 2022
Learn how to turn funny into money.
Why do some of the world's biggest companies use HumourScope®?
'Humour is critical to successful advertising communications, but only when used correctly. HumourScope® is invaluable.'
Matt Carter
Head of Advertising Strategy,
Amazon Web Services
‘What Paddy Gilmore doesn’t know about humor and advertising, frankly, isn’t worth knowing.’
John Lyon
CEO,
Wilkins Harley-Davidson
‘Paddy Gilmore at HumourScope® helped us to really understand how humour works in ads, on emotional, cognitive and social levels. Plus, he's a really nice guy to work with.’
Agris Rencis
Head of Marketing,
Tele2 Latvia
‘Humour is the stardust behind brands like Harvey Nichols and Innocent. Paddy showed us how to find it.’
Lucía Aranguren
Head of Visuals,
Papier
